GEO pricing is one of the most-searched and least-clearly-answered questions in AI search. The honest answer: there’s no single number — and that’s not a dodge, it’s the nature of the work. Let’s look at what drives the cost, and how to get an accurate quote.
The short answer
GEO is always scoped to what you need, so there’s no meaningful “list price.” The biggest difference comes from how wide the scope is:
| Scope | What it covers |
|---|---|
| GEO essentials | Making your existing site AI-ready: technical preparation, structured data (schema), clean crawlability for AI bots |
| GEO + content | Plus regular, answer-first content and authority work, so AI engines cite and trust you |
| GEO + full website | Plus a rebuild of your website or store — built AI-ready and for conversion from the ground up, not bolted on afterwards |
| Ongoing GEO (managed) | Continuous monitoring and monthly improvement: we index updates fast so you show up in AI search as soon as possible — and stay there |
A simple local need sits at one end of the scale; a multi-engine, multi-market full rebuild at the other — and the gap between them is huge. That’s exactly why we don’t throw out a number blind: a fair price is one scoped to your needs.
What drives your specific number
The main cost drivers:
- Competitiveness of your category and the value of the queries you want to own.
- Number of engines and markets (one language vs several).
- Content volume required to build topical authority.
- Starting point — a strong existing site needs less foundational work than a thin one.
- Scope — GEO only, or a rebuild of the site/store as well.
Why it’s worth it, and how it differs from SEO
GEO usually costs a bit more than comparable SEO, because it includes work SEO doesn’t:
- Optimising across multiple AI engines (ChatGPT, Perplexity, Gemini, Claude, Google AI), each selecting answers with different logic.
- Answer-first content and original data designed to be cited, not just to rank.
- Technical AI-readiness — server-rendered content, structured data, clean crawlability for AI bots.
- Citation and authority work — getting your business referenced on the sources AI engines trust.
- Tracking AI share of voice across engines, which classic SEO tools don’t measure.
One-off push or ongoing presence?
GEO isn’t a one-time switch: the AI engines change month to month, and your competitors don’t stand still either. That’s why most of our clients choose the ongoing, managed approach — and we keep it fully in hand:
- Continuous control — we monitor where you stand across the AI engines and search, and flag anything that shifts.
- Continuous improvement — month by month we refine the content, schema and technical foundation so you get cited in more places.
- Fast, complete indexing — we make sure your site is technically 100% indexable and crawlable for AI bots and Google, and that every new or updated piece gets into search as fast as possible — no waiting weeks just to be seen.
The goal isn’t to get in once, but to stay present — you see the results, we carry the ongoing work.
How to get an accurate quote from us
It’s simple, and commits you to nothing:
- Tell us in a few lines what you need — just GEO, or a refresh of your site/store too? Do you have an existing site, and which market (language) do you want to be strong in?
- We check where you stand across the AI engines — this check is free.
- You get a tailored, transparent quote for exactly what you want to achieve — no template, no hidden items.
If you want the wider context first, read what GEO is and the 2026 AI search data.
When you’re ready, fill in the short form and describe what you’re after in a couple of sentences — we’ll come back with a free check and a quote scoped to you.